Where's the Real GPS Tracking ROI?

For years now I’ve been selling top-notch GPS tracking equipment to the business world and hearing nothing but the excuse, “We Can’t Afford It” when I talk business-oriented GPS tracking to fellow entrepreneurs. I can always come up with facts and figures that show astounding Return On Investment (ROI) right in their own market. But I;m a little guy, and of course, I was always suspect because I was selling the product.

Well I;m not selling any longer, and this report, from the Aberdeen Group, represents a huge cross-section of the world-wide market. The price is right, the information is priceless. You make the call.

Today’s powerful GPS-based navigation tools may eventually eliminate the age-old dilemma associated with asking a stranger for directions. With the adoption of such tools and the innovations around the uses of location information, best-in-class companies are driving up resource utilization rates and slashing operating costs to the tune of 21% providing a significant return on investment and a clear leadership position.

Are you getting the most out of your dollar?

Attend this complimentary webinar to:

Discover how best-in-class companies are achieving measurable ROI after deploying a fleet management solution.

Hear for the first time Senior Aberdeen Analyst Sumair Dutta discuss the findings from his latest research report, Service Workforce & Fleet Management – Driving Utilization with Location Intelligence.

Learn how NewWave Communications identified inefficient practices, deployed a fleet management solution and anticipates saving $175,000 during the first year of deployment.

Identify actionable take-aways that you can begin executing immediately in your business to gain a competitive edge, impact your customer’s experience and increase your bottom line.

The Return on Investment

Fleet-Specific Metrics Average Change Since Implementation of Fleet Management

• Idle Times 25%



• Fleet Utilization 32%



• Fuel Costs -22%



• Operating Costs/Vehicle -21% (~$740/vehicle)



• Daily Mileage -31% (~1,678 miles)

Workforce-Specific Metrics Average Change Since Implementation of Location Intelligence

• Workforce Productivity 23%



• Workforce Utilization 25%

Aberdeen Group, May 2009

GPS Tracking Pays at Tax Time Too

(Updated 23 June 2019)

Even if you only use your own car for your business, here's some good reason you want to track using a no monthly cost GPS tracking system.

At the end of the year, you should know how many miles you have driven. But what if any are 'missing'?

And are you sure each deductible mile is properly categorized?

Lose track of even a few hundred miles over the course of a year and you'll be out way more than the cost of one of these simple systems. How much is at risk?


The 2019 optional standard mileage rates used to calculate the deductible costs of operating an automobile for business, charitable, medical or moving purposes are out. Beginning on January 1, 2019, the new standard mileage rates for the deductible use of a car (and vans, pickups or panel trucks) are:

• 58 cents per mile for business miles driven
• 20 cents per mile driven for medical or moving purposes
• 14 cents per mile driven in service of charitable organizations

While gasoline is a significant factor in the mileage rate, other fixed and variable costs, such as depreciation, enter the calculation. The standard mileage rates for business, medical and moving are based on the annual Runzheimer International study of the fixed and variable costs of operating an automobile.

For those nostalgic for the higher deductions of '08, the business mileage rate was 50.5 cents in the first half of 2008 and 58.5 cents in the second half. The medical and moving rate was 19 cents in the first half and 27 cents in the second half.

Keep track, keep legal and keep money in your pocket.