Where's the Real GPS Tracking ROI?

For years now I’ve been selling top-notch GPS tracking equipment to the business world and hearing nothing but the excuse, “We Can’t Afford It” when I talk business-oriented GPS tracking to fellow entrepreneurs. I can always come up with facts and figures that show astounding Return On Investment (ROI) right in their own market. But I;m a little guy, and of course, I was always suspect because I was selling the product.

Well I;m not selling any longer, and this report, from the Aberdeen Group, represents a huge cross-section of the world-wide market. The price is right, the information is priceless. You make the call.

Today’s powerful GPS-based navigation tools may eventually eliminate the age-old dilemma associated with asking a stranger for directions. With the adoption of such tools and the innovations around the uses of location information, best-in-class companies are driving up resource utilization rates and slashing operating costs to the tune of 21% providing a significant return on investment and a clear leadership position.

Are you getting the most out of your dollar?

Attend this complimentary webinar to:

Discover how best-in-class companies are achieving measurable ROI after deploying a fleet management solution.

Hear for the first time Senior Aberdeen Analyst Sumair Dutta discuss the findings from his latest research report, Service Workforce & Fleet Management – Driving Utilization with Location Intelligence.

Learn how NewWave Communications identified inefficient practices, deployed a fleet management solution and anticipates saving $175,000 during the first year of deployment.

Identify actionable take-aways that you can begin executing immediately in your business to gain a competitive edge, impact your customer’s experience and increase your bottom line.

The Return on Investment

Fleet-Specific Metrics Average Change Since Implementation of Fleet Management

• Idle Times 25%



• Fleet Utilization 32%



• Fuel Costs -22%



• Operating Costs/Vehicle -21% (~$740/vehicle)



• Daily Mileage -31% (~1,678 miles)

Workforce-Specific Metrics Average Change Since Implementation of Location Intelligence

• Workforce Productivity 23%



• Workforce Utilization 25%

Aberdeen Group, May 2009