26 August 2005

Businesses are waking up?

Businesses get frugal with fuel
09:32 AM CDT on Friday, August 26, 2005
By ANGELA SHAH and BRENDAN M. CASE / The Dallas Morning News
Interesting article today that covers a lot of ground vis-a-vis constantly rising fuel costs and the toll on businesses everywhere.
An interesting fact that didn't make the article was that the fuel savings vehicle auxiliary power unit from Energy and Engine Technology Corp is not at all unique so far as the power saving technology. There's plethora of on-board APUs out there that claim to, and certainly will save fuel. What's unique about the featured solution however, is that it is being marketed as GPS capable, so that 'savers' can track not only how much they saved, but where they saved it.
It's perhaps an unfortunate quirk in the EPA's Clean Air regulations, but a viable quirk none the less that pollutants spewed out the stack in one area are of much more concern than the same amount of pollutants spewed somewhere else. Companies in special compliance zones who are allowed to emit 'X' amount of pollution, but who can prove they emitted less are allowed to sell, trade or barter the difference.
My little company has been trying to pitch this idea for several years now, with limited success. Municipalities and business know that the 'where' of pollution, fuel wastage, dangerous driving, etc. can be determined, but they just haven't correlated it with the fact that location can be very easily and cheaply determined in today's GPS world. A failure of education on my part I guess.
several people in the scientific GPS world have used the phrase, 'The Power of Place'. Perhaps one outcome of this latest fuel debacle will be that this power can migrated into the non-GPS geek world.

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